Google Ads

Google Ads built to grow your business, not just your spend

Most Google Ads accounts spend money. Few generate predictable growth. The difference isn't budget or tools — it's strategy, structure, and the discipline to connect every euro spent to a real business outcome.

Scope

What's included — and what isn't.

Clarity on what this service actually solves, so there's no mismatch in expectations.

Included

  • Audit and restructuring of Search, Shopping, and Performance Max accounts
  • Conversion definitions tied to real business goals
  • Creative, audience, and bidding strategy testing
  • Ongoing budget management and performance optimization
  • Monthly reporting with strategic reads, not just numbers

Not included

  • SEO or organic traffic (see the SEO service)
  • Creative production from scratch (video, design) — I work with what exists or coordinate with third parties
  • Fixed ROAS guarantees
  • Organic social media management
  • Landing page development (I can recommend, not build)

Decision criteria

A Google Ads account should answer business questions.

Architecture, bidding and automation only help when the platform receives goals and conversions representing real value.

What I assess before optimising

Goal and value

Which conversions matter, how value differs and how they can connect to margin, revenue, pipeline or lead quality?

Signal quality

Primary and secondary conversions, consent, enhanced conversions, offline imports, duplication and conversion delay.

Marginal growth

Demand coverage, queries, budget, segments, campaigns, cannibalisation and tests separating efficiency from incrementality.

What can be delivered

  • Conversion and goal map
  • Account architecture and naming
  • Query, budget and bidding analysis
  • Prioritised experiment backlog
  • Decision dashboard and documentation

Limits I make explicit

  • No fixed ROAS promise
  • Platform data is not absolute truth
  • Automation depends on correct goals and signals
  • Privacy and consent belong in implementation

Frequently asked questions

Do you work with early-stage SMEs or only mature accounts?

I work with SMEs at any stage as long as the product has traction and spend is enough to generate conversion signal (typically from €1,500 / month on Google Ads).

Do you only do Google Ads or also Meta and LinkedIn?

Google Ads is my main specialty, but I work multi-platform strategy when it makes sense. Meta and LinkedIn are part of the offer inside a full-funnel setup.

What does the engagement model look like?

Freelance, direct with the founder or CMO. No agency re-sell. Monthly contracts, no long lock-in, clear reporting and a single point of contact.