Growth Strategist & Builder

I design growth systems that connect strategy to execution.

I bring together strategy, acquisition, measurement, web experience and automation to turn diffuse problems into clear, measurable and operational growth systems.

Strategy · Systems · Execution

9+

years connecting media, data and product

Cross-functional experience
500%

ROAS above benchmark

Proven performance
+71%

organic growth

SEO and content architecture
−76%

mobile loading time

Experience and efficiency

Growth system

Growth is not a channel. It is a system.

Each layer improves the next. Strategy defines the problem; data makes it observable; acquisition, experience and automation turn intent into outcomes.

  1. Strategy

    Clarity on market, objective, constraints and advantage.

  2. Measurement

    Reliable signals to decide, learn and prioritise.

  3. Acquisition

    Paid media and SEO aligned with intent and economics.

  4. Experience

    Web, content and conversion without needless friction.

  5. Automation

    Systems that expand capacity without hiding control.

Selected work

Real systems, outcomes with context.

A concise selection where strategy, execution and learning are connected. No decorative metrics or invented success stories.

View all work
Live

BerlengaTur

A growth system for maritime tourism: acquisition, technical health, multilingual content and continuous experience improvement.

  • +20% sales YoY
  • 97/100 technical health
  • 6 languages · around 70 articles
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Closed beta

Marcoo

Multi-tenant scheduling SaaS for team-based businesses: booking, multi-location, billing with real limits and no-show protection, built from scratch.

  • Multi-tenant architecture with RLS
  • 4 multi-location phases shipped
  • Invite-only closed beta
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Internal system

Agent OS

An internal operating system for running the business itself: prospecting, commercial pipeline, project execution and invoicing in a single cadence, with specialised agents per function and mandatory human approval before any external action.

  • 6 integrated operational modules
  • 100% of external actions require human approval
  • Internal system · no public demo
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Archived

Berlenguinha

An experimental travel assistant. Validation reached around 90% average accuracy, but critical errors led to its shutdown. The learning matters more than a false success story.

  • Experimental prototype
  • Documented validation
  • Disabled after critical errors
Learning documented

Services

Interventions focused on the system, not isolated tasks.

The entry point depends on the constraint: direction, instrumentation, acquisition, experience or operational capacity.

Growth Strategy

Diagnosis, priorities, roadmap and decision model for teams that need executable direction.

Measurement & Tracking

GA4, GTM and measurement design that turn behaviour into reliable decisions.

Paid Media & SEO

Intent-led acquisition, sound economics and shared learning across paid and organic channels.

AI & Automation

Agents and automations with clear boundaries, human oversight and operational utility.

How I think

Principles before playbooks.

Start with the problem

A channel only becomes useful once the problem, objective and constraint are clear.

Measure to learn

Data should reduce uncertainty and improve decisions, not decorate dashboards.

Build honestly

Systems fail. Making limits and learning visible produces stronger work.

Lab & thinking

Where hypotheses become artefacts.

Notes, experiments and systems in progress across growth, web, measurement and automation.

Enter the Lab

Growth as an operating system

Aligning strategy, signals, channels and the learning cadence.

Web growth beyond conversion

Architecture, speed, content and trust as one experience.

Automation with explicit control

Where agents help — and where human oversight remains essential.

About

Enough strategy to choose. Enough execution to build.

I work at the intersection of business, marketing, data and digital product. My advantage is not mastering one isolated tool; it is understanding how each part shapes the outcome of the others.

Across more than nine years, I have moved from paid media operations into broader systems: measurement, SEO, web experience, content, automation and experimental products.

  • Strategy
  • Paid Media
  • Analytics
  • SEO
  • Web
  • AI Systems
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Start with the system

Is there a growth problem that still feels diffuse?

We map the system, identify the constraint and define the next highest-leverage step.

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