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Services

From diagnosis to operating system.

Engagements start with the real growth constraint and connect strategic direction, measurement and execution capacity.

Growth Strategy

System diagnosis, priority setting, roadmap and decision model.

  • Growth audit
  • Opportunity map
  • Prioritisation
  • Learning cadence

Measurement & Tracking

Measurement architecture that produces reliable signals and useful decisions.

  • GA4
  • Google Tag Manager
  • Consent
  • Data quality

Paid Media & SEO

Paid and organic acquisition aligned with intent, experience and economics.

  • Google Ads
  • PPC strategy
  • Technical SEO
  • Content

AI & Automation

AI-assisted systems with explicit scope, boundaries and human oversight.

  • Process mapping
  • Prototyping
  • Guardrails
  • Human review

Choosing the intervention

The right service depends on the constraint, not the most visible tool.

An acquisition problem can start in the offer, tracking or experience. Before defining channels and deliverables, we need to understand the constraint, signal quality and execution capacity.

Growth & Performance

Strategy, Google Ads, Meta Ads, LinkedIn Ads, audits, hands-on management, budget and reporting connected to revenue, margin, pipeline and business goals.

Measurement & Analytics

GA4, GTM, data layer, server-side, Consent Mode, CMP, enhanced conversions, dashboards, attribution, CRM, QA and governance.

Web, SEO & Conversion

Architecture, WordPress, landing pages, UX, CRO, performance, Core Web Vitals, technical and international SEO, schema, hreflang, GEO, content and integrations.

AI Assistants & Automation

Assistants, RAG, knowledge bases, hybrid search, workflows, conversation analytics, guardrails, fallback, evaluation and human oversight.

Scope

What's included — and what isn't.

Clarity on what this collaboration actually solves, so there's no mismatch in expectations across any of the four areas.

Included

  • Diagnosis of the real constraint before proposing channels or deliverables
  • Strategy, implementation and optimisation across growth, measurement, web and automation
  • Documentation and handoff proportional to risk
  • Collaboration with internal teams, specialists and existing agencies
  • Reporting connected to revenue, margin, pipeline and business goals

Not included

  • Operational execution without a prior diagnosis of the system
  • Fixed-timeline result guarantees
  • Professional software engineering (I use prototyping and assisted development tools)
  • Services outside growth, analytics, web/SEO and automation (e.g. branding, PR, legal)
  • Permanent dependency — the goal is a better system and a more capable team

How I work

Technical capability with operational responsibility.

Each engagement should leave decisions, implementation and next steps understandable. The goal is not dependency or more tools; it is a better system and a more capable team.

  • Diagnosis and success criteria before implementation
  • Explicit scope, ownership and dependencies
  • Documentation proportional to risk
  • Measurement validated before optimisation
  • Handoff and governance defined

Questions about growth services

Can we start only with Google Ads or tracking?

Yes. The entry point can be specific as long as the diagnosis considers the dependencies shaping the outcome: offer, data, website, consent and commercial process.

What is the difference between an audit and implementation?

An audit identifies causes, priorities and roadmap. Implementation executes a defined scope with configuration, QA, documentation and handoff.

When does fractional leadership make sense?

When execution capacity exists but senior cross-functional direction, prioritisation, cadence and connection between marketing, data and business are missing.

Do you work with existing teams and agencies?

Yes. The role can complement internal resources, specialists or agencies, with responsibilities and decision-making defined at the start.

Explore capabilities

Google Ads

Architecture, bidding, measurement and incremental growth.

GA4 & Tracking

Decision-oriented measurement and data quality.

Web Growth

SEO, performance, UX, content and conversion.

AI & Automation

Controlled automation, evaluation and human oversight.